Lead generation is the process where an individual consumer is interested in purchasing a service or product . Our goal is to connect consumers so that “leads” can be converted into sales. A lead can be any consumer that indicated interest – directly or indirectly – in purchasing a product or service .
Basically consumers submit personal information online via a website form, or on a telemarketing call. Personal information may consist of a consumer’s name and contact information. It may also consist of more consumer information
From a regulatory perspective and as it is personal data, lead generators’ collection and sharing of personal information increase the risk of misuse and can harm to consumers.